Ideation to creation: Teaming up for the ultimate ‘co-worker just had a baby’ card


Path from ideation to creation

Path from ideation to creation

When a co-worker is having a baby, the customary grocery store cake just doesn’t cut it. Finding a sugar saturated, crumb-ling ruin in the office kitchen can be boost on a birthday, I suppose, but bringing a new life into this world demands celebration. The card above is the result of two artistic (and neurotically perfectionist) minds coming together, created (astonishingly) without either of those lives being taken from this wold by the other. This brain sketched out half a dozen concepts – only fluorescent pink will do for the most serious ideation – and illustrator Christina Nichols fleshed out what was “deemed” (tension, what tension?) the most promising.

The 'winning' concept sketch

The 'winning' concept sketch

Our receptionist’s hair is 100% true to life, and so is her handwriting. It’s amazing what you can produce when you open your eyes to the diverse, even under-the-radar, skills of the people you work with. True, the diplomacy has a time and energy cost, but teaming up is the only way to create an optimized skill set guaranteed to take your projects to the next level. Teamwork can make for a dandy card too, and it’s the only way I know to get your stork turned the right way round!


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