Need to catch up on Part One?
Once you’ve defined your design problem, and listed the criteria for a successful solution, it’s on to the fun part. I like to do some initial brainstoming before following ‘official’ procedure by researching any currently available solutions. This fresh ideation is helpful because it allows the problem to be examined through its basic physical parameters without the interference of preconceptions. I believe this ‘blank canvas’ approach acts as a short-cut to new ideas and creates the best mental environment for originality and creativity. In this case, I wanted to get a feel for the weights and balance points of the ‘top weighted sticks’ in relation to my body before ever thinking of them as golf clubs.
Stay tuned for part three for product research and to find out what happens when this designer gets a little too carried away with the project in Walmart!